Privacy Policy

Overview

KRRASS values clear, practical privacy information. We use personal information mainly to run this website, answer business inquiries, recommend metalworking machinery, provide support, secure our services, measure performance, and comply with legal obligations.

We do not sell personal information in the ordinary sense of exchanging it for money. Some analytics, advertising, or conversion-measurement tools may be considered a "sale," "sharing," or targeted advertising activity under certain privacy laws. Where those laws apply, we provide the choices required by law or honor choices made through available cookie, browser, or provider controls.

Scope and roles

This Policy applies to websites operated by KRRASS that link to this page, including www.krrass.com and related KRRASS product pages. It covers website visitors, people who submit quote or contact forms, business contacts, distributors, suppliers, and customers who communicate with KRRASS about products, quotation, shipping, installation, warranty, training, maintenance, or after-sales service.

For information collected directly by KRRASS through our website or business communications, KRRASS generally acts as the controller or business that decides why and how the information is processed. Some service providers process information for us. Other providers, such as video, analytics, advertising, CDN, security, or social platforms, may also process information under their own privacy policies when their services are enabled or when you interact with them.

This Policy does not control websites, platforms, or services operated by third parties. It also does not replace any separate written agreement that may apply to a specific purchase, service, distributor relationship, or support arrangement.

Information we collect

The information we collect depends on how you interact with KRRASS.

Information you provide

You may provide information when you submit a form, request pricing, ask for technical support, send files, subscribe to updates, reply to marketing, or communicate with our sales, service, or distributor teams.

Information collected automatically

Like most websites, we and our service providers may collect technical information through cookies, pixels, tags, local storage, server logs, security tools, analytics tools, embedded media, and CDN services.

Information from third parties

We may receive information from distributors, business partners, shipping or service providers, analytics or advertising platforms, public business sources, or other third parties when it is relevant to a request, lead, purchase, support matter, or marketing activity.

Sources of information

We may collect personal information from:

• you directly, such as when you complete a form, email us, call us, or send files;
• your company, colleagues, purchasing team, agents, or authorized representatives;
• KRRASS affiliates, distributors, sales partners, service teams, or suppliers;
• website technologies, server logs, security tools, analytics tools, and media services;
• public business sources, trade shows, industry directories, and professional platforms;
• advertising, campaign, or lead-generation tools where permitted by law.

How we use information

We use personal information for the purposes below:

• responding to quote requests, technical questions, service requests, and customer messages;
• recommending suitable machinery, configurations, tooling, automation, training, or support routes;
• preparing quotations, sales documents, shipping support, warranty records, and service records;
• operating, securing, debugging, personalizing, and improving our website and media delivery;
• measuring website usage, page performance, campaign effectiveness, and product interest;
• sending business communications, product updates, and marketing where permitted by law;
• maintaining internal records, consent records, suppression lists, and preference records;
• detecting, preventing, and investigating fraud, spam, abuse, security incidents, or misuse;
• complying with contracts, laws, regulations, court orders, customs requirements, accounting duties, or other legal obligations;
• protecting the rights, safety, and property of KRRASS, our customers, our partners, and others.

Lawful bases

Where privacy law requires a lawful basis, we rely on the basis that fits the specific processing activity.

Where we rely on consent, you may withdraw consent at any time. Withdrawal does not affect processing that happened before withdrawal or processing that relies on another lawful basis.

Cookies and similar technologies

We use cookies, pixels, local storage, tags, server logs, and similar technologies to make the site work, protect it, understand how visitors use it, display embedded media, and measure marketing. Our separate Cookie Policy explains cookie categories, examples of services involved, and your choices.

You can manage cookie preferences at any time.

Aggregated data

We may create aggregated, statistical, or de-identified information from website, inquiry, product, service, or business data. We use this information to understand trends, improve the website, evaluate marketing, plan inventory or service coverage, and improve product content.

We do not try to re-identify aggregated or de-identified information unless required or permitted by law for security, fraud prevention, or compliance.

How we share information

We may share personal information with:

• KRRASS personnel, affiliates, distributors, sales partners, or service teams who need it to respond to your request;
• hosting, CDN, storage, security, analytics, monitoring, tag-management, email delivery providers (including Resend), CRM, form, and IT service providers;
• shipping, logistics, customs, installation, maintenance, warranty, or after-sales service providers;
• advertising platforms when marketing, remarketing, or conversion-measurement tools are enabled and permitted;
• professional advisers, auditors, insurers, banks, payment providers, or other business-support providers;
• authorities, courts, regulators, or other parties where required by law or necessary to protect rights, safety, or property;
• a buyer, successor, or other relevant party if KRRASS is involved in a merger, acquisition, restructuring, financing, sale, or asset transfer;
• other parties with your direction or consent.

Service providers are expected to process information only for the services they provide to us and to protect it with appropriate confidentiality and security measures. Third-party platforms may process information under their own policies when they provide their own services.

International transfers

KRRASS is based in China and works with visitors, customers, suppliers, distributors, and service providers around the world. Your information may be processed in China, the United States, the European Economic Area, the United Kingdom, and other countries where KRRASS, our partners, or our service providers operate.

These countries may have privacy laws that differ from the laws where you live. When required, we use appropriate safeguards for cross-border transfers, such as contractual commitments, access controls, vendor due diligence, transfer assessments, and other measures required by applicable law. We do not claim participation in any transfer certification framework unless it is expressly stated by KRRASS.

Retention

We keep personal information only as long as reasonably needed for the purposes described in this Policy, unless a longer period is required or permitted by law. We consider:

• the purpose for collecting the information and whether that purpose is still active;
• the nature, amount, and sensitivity of the information;
• the risk of harm from unauthorized use or disclosure;
• whether we can meet the purpose with less information or de-identified information;
• legal, tax, accounting, warranty, customs, contract, dispute, or limitation-period requirements.

Inquiry and quotation records are usually kept while we communicate with you and for a reasonable follow-up period. Purchase, warranty, service, accounting, legal, security, and compliance records may be kept longer. Aggregated or de-identified analytics may be retained for longer where it no longer identifies you.

Your rights and choices

Depending on where you live, you may have rights to request access, confirmation, correction, deletion, portability, restriction, objection, withdrawal of consent, opt-out of sale or sharing, opt-out of targeted advertising, limit certain sensitive information, appeal a decision, or complain to a data protection authority.

These rights may be limited by applicable law, identity verification, business records, security needs, another person's privacy, or legal obligations. Before completing a rights request, we may need information to verify that you are the person whose information is involved or that you are authorized to act for that person.

You can also manage cookies through your browser settings and, where available, our cookie preference mechanism. Provider-level controls from Google, Microsoft Clarity, YouTube, Cloudflare, browser vendors, and advertising opt-out tools may also be available depending on your region.

Communication preferences

We may send service, transaction, support, safety, or administrative messages when needed for a request, order, warranty, service matter, or legal requirement. These messages are not always optional.

Marketing emails may include an unsubscribe option, or you can contact us directly. Even after you unsubscribe from marketing, we may keep limited information on a suppression list so we can honor your choice.

Security

We use reasonable technical and organizational measures to protect personal information, including secure transport, access controls, security monitoring, vendor review, backup and recovery practices, and internal access limits based on business need.

No website, email, or internet transmission is completely secure. Please avoid sending highly sensitive information unless it is necessary for your request, and contact us if you believe information you sent to KRRASS may be at risk.

Children and sensitive information

KRRASS websites are intended for business, industrial, and professional users. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

We do not intentionally request sensitive personal information such as government ID numbers, financial account numbers, precise geolocation, health information, biometric information, racial or ethnic origin, religious beliefs, or union membership through ordinary website forms. If a specific transaction, customs process, compliance request, or support matter requires sensitive information, provide only what is necessary.

Third-party sites and services

Our website may link to third-party websites, platforms, videos, maps, social media pages, distributors, payment tools, or other services. Their privacy practices are controlled by their own policies, not this Policy.

If you open a third-party link, play a YouTube video, interact with a social platform, or use a third-party advertising or analytics service, that provider may collect or receive information about you according to its own terms and privacy policy.

Changes

We may update this Policy from time to time. When we make material changes, we will update the date at the top of this page and, where required, provide additional notice or request consent. The version posted on this page is the current version.

Language

If this Policy is translated into another language, the English version controls unless applicable law requires otherwise.

Contact us

For privacy questions, rights requests, cookie questions, or communication preferences, contact KRRASS at info@krrass.com.

KRRASS Manufacture
No. 22, Qilidian Road, Honglan Street, Lishui District, Nanjing, Jiangsu, China